The Milano Retail Tour blog since 2012: articles on trends, customer experience, visual merchandising and retail innovation, in Milan and around the world.https://www.milanoretailtour.com/en-ushttps://www.milanoretailtour.com/en/cliente-chiede-ai-dove-comprare/https://www.milanoretailtour.com/en/cliente-chiede-ai-dove-comprare/More and more customers ask ChatGPT and Gemini where to buy. What changes for a specialist store, and six moves, almost all of them free, to get found.Tue, 27 Oct 2026 00:00:00 GMTGianluca Faldutohttps://www.milanoretailtour.com/en/ai-in-negozio-da-dove-partire/https://www.milanoretailtour.com/en/ai-in-negozio-da-dove-partire/What artificial intelligence can mean for specialist retail, where to start and the mistakes to avoid. Thoughts from Milano Retail Tour.Mon, 19 Oct 2026 00:00:00 GMTMilano Retail Tourhttps://www.milanoretailtour.com/en/come-determinare-il-tuo-target/https://www.milanoretailtour.com/en/come-determinare-il-tuo-target/Knowing your target market is the key rule. Understanding consumer psychographics: the reason why people buy things.Tue, 17 Nov 2020 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/retail-cresce-sti-in-negozio/https://www.milanoretailtour.com/en/retail-cresce-sti-in-negozio/A changing scenario: the challenge eCommerce poses to traditional retail, and how the smartphone links online and in-store shopping in Italy.Mon, 18 Feb 2019 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/i-punti-vendita-dopo-apple/https://www.milanoretailtour.com/en/i-punti-vendita-dopo-apple/A brand’s physical store used to need three things: location, location, location. After Apple, stores have to be a destination and an experience.Thu, 07 Feb 2019 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/un-luogo-che-a-milano-mancava/https://www.milanoretailtour.com/en/un-luogo-che-a-milano-mancava/Workshop, boutique, café and gallery: an interview with Filippo Bassoli of Deus Italy on the Deus Ex Machina concept store in Milan.Thu, 15 Nov 2018 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/le-6-strategie-di-prezzo/https://www.milanoretailtour.com/en/le-6-strategie-di-prezzo/Six pricing strategies for shop owners: why lowering prices is a losing battle and how positioning and presentation let you charge more.Sat, 30 Jun 2018 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/il-visual-merchandising-aiuta-a-vendere-di-piu/https://www.milanoretailtour.com/en/il-visual-merchandising-aiuta-a-vendere-di-piu/Visual merchandising is a retail strategy that makes the most of a product’s aesthetics to increase sales. Its key components explained.Thu, 21 Jun 2018 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/il-fallimento-s-statunitensi/https://www.milanoretailtour.com/en/il-fallimento-s-statunitensi/In the first months of 2018 US retail took some hard blows, with bankruptcy filings at a record rate. What does this mean for retail in Italy?Thu, 15 Mar 2018 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/intelligenza-artificiale/https://www.milanoretailtour.com/en/intelligenza-artificiale/Artificial intelligence, augmented reality, 3D printing and networks are radically reshaping traditional retail, online and in store.Wed, 07 Mar 2018 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/apre-a-seattle-amazon-go/https://www.milanoretailtour.com/en/apre-a-seattle-amazon-go/Amazon opens its first Go store in Seattle: no trolleys, no checkouts and no payment on the spot, thanks to cameras, sensors and AI.Mon, 22 Jan 2018 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/ikeainspiration-retail-tour/https://www.milanoretailtour.com/en/ikeainspiration-retail-tour/How Milano Retail Tour designed inspirational routes for more than 60 Ikea employees to discover the most innovative retail in Milan.Fri, 14 Jul 2017 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/dalla-multicanalita-allomnicanalita/https://www.milanoretailtour.com/en/dalla-multicanalita-allomnicanalita/From multichannel to omnichannel: a consistent, simultaneous and uniform experience across every offline and online touch point of a brand.Wed, 21 Jun 2017 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/dalla-rivoluzione-industriale-al-digitale/https://www.milanoretailtour.com/en/dalla-rivoluzione-industriale-al-digitale/Online retailers are opening pop-up stores and pick-up points, and stores are becoming phygital: physical and digital in one consumer experience.Wed, 28 Sep 2016 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/millennials-come-li-vediamo/https://www.milanoretailtour.com/en/millennials-come-li-vediamo/Millennials faced a long economic crisis that changed the world of work: a portrait of a connected generation that keeps reinventing itself.Tue, 26 Apr 2016 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/10-trend-tecno-inarrestabili/https://www.milanoretailtour.com/en/10-trend-tecno-inarrestabili/Technology is the main source of disruption in markets: the 10 technology trends that are reshaping the digital customer experience.Mon, 03 Aug 2015 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/il-tocco-umano-nel-retail-quanto-e-importante/https://www.milanoretailtour.com/en/il-tocco-umano-nel-retail-quanto-e-importante/With online shopping growing at double-digit rates, why should customers still go to a shop? The human touch in retail matters more than ever.Wed, 17 Jun 2015 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/vetrina-colpo-dio-per-sempre/https://www.milanoretailtour.com/en/vetrina-colpo-dio-per-sempre/People are in a hurry and have no time to lose: a shop window has 7 seconds to turn a passer-by into a customer. Here is how a window that works does it.Mon, 28 Jul 2014 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/i-5-pilastri-dmer-experience/https://www.milanoretailtour.com/en/i-5-pilastri-dmer-experience/Customers want shops that meet all their needs and expectations. The five pillars that turn a purchase into a unique, memorable experience.Tue, 18 Feb 2014 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/brera-distrettassic-reloaded/https://www.milanoretailtour.com/en/brera-distrettassic-reloaded/Home to the Pinacoteca and the Academy of Fine Arts, Brera has always been a place of art galleries and design firms, and is now a retail district too.Sun, 13 Oct 2013 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/10-buone-ragio-trendwatching/https://www.milanoretailtour.com/en/10-buone-ragio-trendwatching/Why spend time studying new trends? Here are 10 good reasons to keep doing trendwatching, or to start if you are not doing it yet.Thu, 16 May 2013 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/si-parte-retail-experience/https://www.milanoretailtour.com/en/si-parte-retail-experience/The world of retail evolves very quickly and not everyone has the time to stay up to date: the launch of the Milano Retail Tour Experience tours.Mon, 01 Oct 2012 00:00:00 GMTAndrea Bertagnoliohttps://www.milanoretailtour.com/en/10-trends-chiauturo-prossimo/https://www.milanoretailtour.com/en/10-trends-chiauturo-prossimo/In today’s market it is critical to have an overall view of global trends. Discover the 10 trends that matter in the medium and long term.Tue, 24 Jul 2012 00:00:00 GMTAndrea Bertagnolio