Map of Milan in the background

Tour

Why Milan?

Milan is one of the world’s four fashion capitals, together with London, Paris and New York, and it hosts Fashion Week. According to a survey by Tripadvisor, the world’s largest travel review site, Milan was crowned the European city with the most stylish residents, taking first place in the ranking of Europe’s most fashionable cities, ahead of Paris.

Industries?

  • Food
  • Living
  • Luxury

Who is it for?

  • Retail professionals
  • Marketing addicted
  • HR specialists
  • Creative people

Trend watching

The International Observatory of retail trends is the foundation on which every Tour is built. It is a 24/7 observatory, directed by our research directors and run together with the urbanwatchers who live in the main trend-incubating cities.

Base

  • a map of emerging trends in international retailing
  • a dedicated database of retail places
  • structured, immersive routes

Features

We talk about…

  • Customer Experience
  • Brand Storytelling
  • Identity
  • Expressive codes
  • Innovation

We explore…

  • Multibranding
  • Digital innovation
  • Personalisation
  • Packaging
  • Navigability

You take home…

  • Inspiration
  • Growth
  • New Thinking
  • Updated knowledge
  • Solutions
  1. Brief&Breakfast
  2. Ethnographer kit
  3. Tour
  4. Workshop
  • Brief&Breakfast: participants having breakfast together in a store before the tour
  • Ethnographer kit: the “Ethnographer for a day” notebook with the participant’s name
  • Tour: participants observing a store on a Milan shopping street
  • Workshop: participants discussing their observations around a table, with a presentation on screen

Tell us what you are working on.

A short conversation is usually enough to find the tour that fits.

Get in touch