Milan is the city where you can find all emerging retail trends. It is one of the world known fashion capitals together with London, Paris and New York. It hosts the fashion week. According to a survey by Trip Advisor, the largest travel review website in the world, Milano was crowned as the European city with the best trend looking inhabitants, taking first place in the ranking of the most fashionable cities in Europe, ahead of Paris.
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International Observatory of the emerged trends in retail represents the base, on which every Tour is constructed. It’s a 24/7 Observatory, made by our research specialists and managed together with the urbanwatchers who live in the most important cities, incubators of tendencies.
monographic map of emerging trends in international retail
specific database of the Milan retail scene
various structured, hands-on urban routs
• Brand Storytelling
• Aesthetic Codes
• Store Concept
• Digital Innovations
• Store lighting
• New Thinking
• Problem solving