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Retail first, then AI
Four services, one method: we start from what really happens in your store, not from a software demo. Every AI output is checked by a person.
MiRT Explore
AI Retail Tour & Academy
A day in Milan’s stores for your team.
Outdoors, in small groups each led by a MiRT researcher, you observe stores like ethnographers, including stores where AI is already at work. Indoors, in the classroom with our researchers, you go back over your notes and turn what you saw into ideas for your company: the Research Based Learning method behind every Milano Retail Tour.
The AI track adds the Academy: the basic AI training that the AI Act requires for staff who use AI, with certificate. Half a day or a full day, in Italian or English. How a retail tour works.
Who it’s for: companies and retail brands that want to train their team, from marketing to sales, on how the store and AI are changing.
MiRT Check
AI Readiness Check
Where AI makes or saves you money, with which tools and in what order.
We observe your store with a visit, interviews and your data. We analyse the reviews of your store and your competitors and put the use cases in order. You get a report, a workshop with your team and a roadmap: the quick wins to start with, the recommended tools and the gaps to close for the AI Act and GDPR.
Who it’s for: specialist stores and retail brands that want to start with AI in a clear order. It is the first step before any agent.
MiRT Watch
Retail Intelligence Observatory
The MiRT observatory works for your store, every day.
Every month, a report curated by a MiRT researcher: the trends in your category, reviews and sentiment for your own banner and your competitors, competitors’ online prices and assortment, openings and closures in your market. Plus what AI assistants answer when a customer asks about your store and your competitors.
Who it’s for: anyone who wants to know what is changing in their market without having to follow it every day.
MiRT Act
AI agents for the store
Ready-made agents, configured for your banner, always with a person checking.
- Clienteling: customer relationships via WhatsApp and SMS
- Content: product sheets, social media and newsletters
- Review: review replies and analysis
- Insight: ask your sales data questions in natural language
Setup, testing on your real data, a supervised launch, team training, then ongoing reports. No output reaches a customer until a person has checked it.
Who it’s for: stores that have already done the Check and know where AI pays off.
MiRT Diagnosis · Free · 30-minute video call
Not sure which service to start with?
We look at your store from the outside and, on a video call, show you where to start with AI, before you buy any tool.
Request the MiRT Diagnosis